24 Fast Ideas for Content Upgrades

Grow your list with content upgrades. Content upgrades are in-content lead magnets that are related to the content you attach them to. Think of it as bonus content that adds value to the content your audience is already reading and interested in. To get the additional content your audience member will have to sign up for it.
There are so many types of content upgrades that you can create.
Here are some examples.

  1. Cheat Sheet – Guide them through an action. For example, if you write a blog post about writing a short story, offer a cheat sheet of the things you need to do before, during, and after writing the short story to get the results.
  2. Check List – Have you published a long blog post? Get the information to stick with a good checklist that will help your readers follow your process and do what you have stated works.
  3. Resource List – While a resource list is a great blog post idea, providing a download PDF version is even better. That way they can keep it on their computer and refer to it whenever they need it. You can make the resource list slightly different than the blog post as it can be a simple list with links to the items you described fully in your blog post.
  4. Transcripts – Anytime you create a video, you have an opportunity to also provide a transcript. Some people prefer reading to watching videos. Give them that option any time you have video content of any kind.
  5. Extra Videos – You may choose to put a clip of a video within a blog post, but offer the entire video via gated download. Content upgrades can be in any type of format.
  6. Replay of Webinar – If you have a webinar, offering the link to the replay is a great way to get people on your list for those who missed the live webinar. It’s a great way to repurpose that same webinar content.
  7. Quick Start Guide – Fill this with helpful information so people can get started with something fast. This is like a very abbreviated version of a “How To” post. Think of the Dummies series of books that often include a list, “The Least You Need to Know.” Having the Quick Start Guide is a huge help for people who don’t want to miss a step, but don’t necessarily need the detailed tutorial on a task.
  8. An In-Depth Guide – The opposite works, too: You can also go deeper with the guide to make it more in-depth. Give detailed information on each step, along with links to resources.
  9. eReport – We all learned to write these in school, and they’re a great way to offer a content upgrade.
  10. eBook – Same with an eBook, it’s a great way to offer a content upgrade to provide an entire book about the topic that you’re blogging about.
  11. Whitepaper – These are an excellent way to explain to your audience more about their problems and the solutions that you and others provide.
  12. Printable – This works great on recipe sites, homeschooling sites, and even self-help sites. People love printables, whether they’re adult color pages, exercise checklists, or chore charts. You can let people download and print all sorts of things.
  13. Worksheets – Whether it’s math problems for homeschoolers or a quiz to ensure that your audience member understood the concepts you taught them in a blog post. Worksheets are very popular content upgrades because they’re so useful.
  14. Assignments / Homework – Show your expertise by teaching something within content on your website and then give reader assignments and homework to do. The follow up task will bring their learning full circle and impress on them your expertise.
  15. Interviews – Put transcripts of interviews on your website as a blog post and offer the recorded interview as the content upgrade.
  16. Case Studies – Any time you can provide a case study that expands on the information you’re providing, it makes for a great content upgrade. People value real life examples of the changes they’re seeking.
  17. Additional Points – Write a blog post about 20 ways to do something, then offer a content upgrade that is 101 ways to do the same thing.
  18. Challenges – Writing about how to do anything, you can also offer a content upgrade that is a 30-day challenge. That challenge can be via email, or you can use the email to invite them to a secret Facebook group.
  19. Templates – This works for all manner of things. If you have good templates that you use in your business why not share them?
  20. Product Teasers – Offer your audience sneak peaks of products and services that you offer.
  21. Free Chapter – Did you write a book? Give away a free chapter. (As an avid reader, I can tell you that this one gets me every time.)
  22. eCourse – Teach something more in-depth that you wrote about on your blog.
  23. Swipe Files – If you use swipe files to help you get ideas for things, share them with your audience.
  24. Spreadsheets – Is the content you’ve posted full of data and other information? Provide a downloadable spreadsheet that they can use to organize the information.

Reading this list has probably given you ideas of how you can use this for your products. Give yourself a challenge: See if you can include a content upgrade within the content of every blog post that you publish.
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Creating Your First Content Upgrade From Scratch

By now you realize that content upgrades help you get more subscribers to your list by providing extra value to your audience. A content upgrade is content that goes deeper into the information or provides a simple way to organize the information you provide your audience when they download the gated content from your blog post or website. But, how do you create your first content upgrade from scratch?
Step #1: Start with Your Most Popular Blog Post
The most effective opt-in will be on pages that get a lot of views. Because the page already gets a lot of views, the content is already popular. Your best course is to find out which post is your top post now. If you want to, you can pick the top three posts, go over them, update them if needed. While you’re at it, look for ways that you can add to or expand on the information in the post.
Example: if you wrote a blog post about How to Start Your Own Digital Retail Business there may be places in the post where you go over basic information and is a spot where you can go much deeper. Maybe you can provide a resource list with your views and recommendations on the best software to use. You could also create a checklist of steps taking your readers from A to Z on starting a digital retail store (or whatever your how-to is about).
Step #2: Decide the Best Way to Offer a Gated Opt-in… Depending on Your Audience
Every audience is slightly different, and you know yours best. Will they prefer a PDF file or a video? Will they be fine with providing more than a name and email address to get it? Consider this: often, the less information you collect, the more people who will grab the freebie and sign up for your email list.
Step #3: Create the Opt-in
Once you know what you need to create, make an outline for it and create it. It’s likely you have information you will use to create the opt-in already. It can be private label rights information, or you can create the information from scratch to match the blog post better. It’s totally up to you. But get something created. Keep it short and simple for this first one, such as an additional “how to” video, a checklist, cheat sheet or resource list.
Step #4: Create an Autoresponder List for The Audience That Downloads the Freebie
Don’t skip this step. The way you create your list depend greatly on your system. Some systems you create an entirely new list, for others, you can tag the people who grab this freebie to send them to a specific list. You may need to learn more about your system to get specific instructions.
Create between seven andten emails for the autoresponder series that recipients of your download will receive and then load them into your system. Consider what your goal is for creating the freebie and publishing the blog post in the first place. What do you, ultimately, want the audience to do?

Step#5: Create a Form or Landing Page for the Freebie
Depending again, on the technology you’re using you’ll do this slightly different. You may need to create a landing page, or you may be able to do it all through your landing page or email software. But you need a place to collect the email addresses.
Normally this will require you to either copy the code from your email software and paste into your website, or you’ll integrate your landing page software with your email software to accomplish this. When your audience clicks on the in-content link, they will be taken to this page where they will sign up for your email list and only then receive the freebie.

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Step #6: Create a Download Page for the Lead Magnet
Next, you need a place for your audience to download their freebie after they provide the information. Again, what this looks like and how this is accomplished depends on your technology. With some technology, your subscribers can be sent directly to the freebie after signing up.
In other situations, subscribers may need to opt-in to the subscription before the system sends a thank you note with the link to the download page. Either way, you will need to create a download page that is for your freebie. You can upload the freebie directly to your website server or you can use a system such as Amazon S3 to host the freebie for you.
Some autoresponder services permit the freebie to be uploaded to their server. How you do this depends on the technology you have, and on how much traffic you believe you’ll get. It’s usually advisable to host it on a third party that can handle high levels of traffic.
Step #7: Add Your Freebie to the Download Page
Once you’ve created the infrastructure for your freebie, now you can add the freebie to your download page. Remember that your download page is also valuable real-estate to market other paid products or affiliate products that people who are getting this item might also want. You can put that right below the download button for the freebie.
Step #8: Add the Link to The Freebie within the Content of the Blog Post
Once you have everything set up, now you can grab the link to the landing page you created for your freebie (or form page) and just add the link to some anchor text on the blog post. It is advisable to create something that will make it more visible. You might want to use an image with text that stands out for the freebie. Pointing out the freebie is the best way to ensure people find it and subscribe. If your call to action is not clear people may not click the link if it’s just on top of the text. So, do what you can to highlight and call attention to the offer.
These steps will stay the same. You might need to adjust them depending on the technology you use. For example, if you use technology from LeadPages.net or Convertkit.com for your landing page some of your steps will be different as these types of systems helps you create the pages for the freebie all at one time. Otherwise, you create each page separately on your system in a manual way.
Looking for help in setting up your opt-in? Click here for a free 30-minute consultation.

Planning Content For Content Upgrades

As you move forward with your online marketing, you eventually want to start planning content for content upgrades. The idea is it will work seamlessly in your overall content marketing plan. You can do this in two simple ways that will make a lot of sense to you and show you how you can re-purpose content to create amazing information and value for your audience plus offer the right in-content opt-ins to build your email list fast.

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We’re going over two ways to do this:

  1. Create a blog post series consisting of 7 to 10 blog posts about one topic. You’ll offer the entire content from the series as the upgrade offer as a PDF file.
  2. Start with the content upgrade offer first such as a short report, eBook, or webinar recording that you already have. What you’ll do is take that info and brainstorm future blog posts that will be a good fit for this upgrade offer.

Let’s get Started:
Create a Blog Post SeriesYou may wonder why anyone would want to download the entire blog post series in one PDF file, but people do like to do that because most of the time a blog post series takes a few weeks to be published . Instead of digging through your blog, they like the option of downloading it all in one easy to read report.

  1. Outline the Series – The best way to prepare for success is to create an outline for the series and each blog post. This will help you to stick to each topic for each individual post and make each one complete. It will also ensure that each post builds on the other before it and leads to what comes after it.
  2. Write Each Individual Post – Now that you have the overall outline, you can start writing the posts. You can write them all at once, or you can write them each week. To save time, I suggest you consider writing them in one or two sittings. This makes it easier to stay on topic. You can write them all into one document then easily cut and paste to add to your blog. If you outsource the writing, the writer can do them all at once usually at a more reasonable rate than one at a time.
  3. Schedule the Posts – Once you complete a post you can go ahead and schedule it even if you’re not done with the freebie. If you finish everything first, then you can add the freebie to each post now instead of later. There are pros and cons of doing it both ways but the best way to do it is the way you’ll get it done. Don’t shoot for perfection, shoot for done.
  4. Compile Blog Posts into One Report – If you wrote each separately, compile them all into one document. If you wrote them into one document, then all you need to do is add some transition words between each post to make it flow.
  5. Upgrade It – To make the freebie more valuable to yourself and your audience take the opportunity to make it look great. You can make it in Word, then export it as a PDF file. (Click here for a tutorial on this.) You can hire someone to design the layout in in-design if you want something with more flair. Create a cover for it, and add graphics inside to make your ideas stand out even more. Don’t forget to keep your affiliate links in the report too. It’s fine to add an upsell to the end of the report if you want to as well as invite them to follow you on social media.
  6. Create the Components of the FreebieCreate your landing page, sign up form, download page and so forth. Also, remember to create additional emails for the people who sign up, such as a “thank you for signing up email” and other educational and promotional emails just for the people who grab this freebie.
  7. Attach the Freebie CTA to Each Blog Post in the Series – Once the freebie is done, go back to each blog post and add in the call to action for the freebie on each blog post in the series. You can even add this freebie to other posts that fit the criteria and cover similar topics. Make the CTA stand out so that they don’t miss it.

How you get the series complete is up to you. You can choose to write each blog post on the fly. You can set a schedule for a daily or weekly writing session. Or, you can write all the blog posts in one sitting so that you’ll have the entire series, along with the freebie, done before you publish it.
It doesn’t matter how you do it so long as you do it. Follow your plan to completion. Now, look at the second way you can do this.
Starting with the Content Upgrade
In some cases, you may already have some good freebies that you’d like to provide to your audience to get them on your email list. If you have webinar recordings, reports, eBooks, checklists, cheat sheets and other information already — whether you created it or it’s private label rights content, it doesn’t matter You can use it for the opt-in.

When you start with the opt-in, you’ll need to think backward from the above. Create blog posts around the freebie that you have, then attach the freebie CTA to each blog post you create. You should still outline the blog posts, still publish them in a series, and still set up all the pages and information that allows your audience to get the freebie content just as you did in the steps above. The only difference is, you’re starting with the freebie and designing content to go around the freebie.
Whichever way you choose to do it, remember that done is better than not done. Let go of the idea of perfection. Sure, you want the content to add value, but no one is perfect. You can always fix issues later. Most of the time, it’s a lot better than you personally think it is.
If your information is:

  • targeted toward your audience
  • created with the idea of adding value to your audience
  • solves their pain points

Then you’ve got a winner.
Need to bounce some ideas around to get your freebie ready? Not sure where to start? Click here for a free 30-minute consultation.

Mentioning Your Lead Magnet In Your Content

Once you have at least one lead magnet you’re going to want to start promoting it. There are lots of ways to do so, and as mentioned previously, how you do things sometimes is dictated by the type of technology you’ve invested in. You can do most of this with only an autoresponder such as MailChimp without any bells or whistles.
The thing with the placement of any lead magnet is that you want to put it in both the obvious areas and the not so obvious areas. You want it within your content and outside of your content in multiple (but relevant) places to ensure that it gets maximum exposure. Remember, building your list is what the goal is, and if you hide your freebies… no one is going to sign up.

  • Landing Page Option – Even if you plan to use small opt-in forms, sometimes a landing page is still a great option. Sure, you make landing pages for paid products, but making landing pages for free content is also a great idea, plus, it’s good for your SEO. Just because something is being given away free now doesn’t mean you can’t charge for it later. If you already have a landing page you can simply pop in the pay button later.
  • Small Opt-in Form Option – In other cases, you may prefer to skip the landing page idea and create a simple small opt-in form which you can do using just your autoresponder software. This will link to the download page/thank you page where your customer will grab the freebie. You can also do this using the basic landing page software integrated with your autoresponder service.
  • In-Content Link – Even if you use an in-content link, you’ll still need that link to go to either a landing page or a sign-up form. The sign-up form can open when you click on the link if you choose the right software to accomplish this.
  • Under Your Posts – Putting a link to a freebie that your audience might like under a post is also a good idea. Even if you put a link inside the content, it’s a good idea to also put one under the post as a reminder: Don’t forget to grab the freebie!
  • In the Side Bar – While most people today have “sidebar blindness,” putting your freebie offers in your sidebar is also a good way to ensure that more people see it. Don’t pass up those people who do check sidebars.
  • On a “Freebies” Page – Some people like creating a page that organizes all their freebies in one spot. Adding this option in addition to the others is the best option to improve search engine marketing results but may result in more freebie seekers who aren’t serious about doing business with you — ever.

Every single one of these ideas will work. You can use some or all of them to ensure that more people see and get the freebie so that you can build your list faster. While it’s best to have multiple freebies to use for every category on your blog, putting each freebie in more than one place (so long as it’s relevant) will work faster.

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In-Content List Building in Blog Content & Articles

In-content list building works well because it offers so many entry points to your email list. Once you have a few different freebies set up, anytime you create new content you have a new opportunity to mention your freebies. That means each new blog post or article is an opportunity to keep building your email list with targeted, interested future customers.

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One option is to find a good opt-in freebie for every blog post you publish. You can use the same one more than once as long as the freebie is relevant to the post. For now, start with your most popular blog posts.
When you have a very popular blog post, not only should you keep promoting that one, but you should keep creating content that is likewise related to that content to make your blog more interesting to your audience.

  • Above Your Blog Post – Placing your freebies above a relevant blog post is a great way to get more signups. This is a prime spot for a report that compiles a blog series into one report because it saves your audience time.
  • After Your Blog Post – This is a great spot to ensure that a reader really is interested in more content just like that blog post. You may end up with more relevant list members using this method but get fewer subscribers.
  • In-Content of Your Blog Post – A great placement for freebies is right within the content of your post. You can make a contextual link using anchor text that grabs attention. Since links usually are a different color, they stand out and can even “pop up” with a mouseover to explain what the link is about. This is a great way to market your freebies and grow your list.
  • In the White Space of Your Blog Post – A really good way to market your free offer list builder is to put a call to action right in the blog post within the white space in the center of the blog post. You can use an image with text so that it stands out.
  • Using Popups – There are many types of pop ups today. You can have a traditional pop up that shows up right before your audience can read the content, one that shows up when your audience is trying to leave your site, or a slide that comes up on the bottom as your audience scrolls your website. You’ll need special software for this such as Leadpages.net and Drip.com or a plugin for your blog like this Pop-up Builder WordPress plugin. (https://wordpress.org/plugins/popup-builder/)

You’ll grow your list faster by mentioning your opt-in offers within every blog post, article, and even on your copywritten page content such as your “about” page. You can use all these areas at the same time — or try adding just one at a time and observe the results.
Remember, even if you personally dislike popups, studies show that done the right way they can increase sign-ups and engagement. But — you know your audience better than most,. Be sure to pay attention to your analytics and metrics so that you can get rid of what isn’t working and do more of what does.

In-Content List Building with Podcasts and Audio Recordings

Building your list using in-content opt-ins isn’t limited to blog posts. You can use this even with podcasts or other types of audio recordings as well. Although you should also have a blog where you offer the downloads for your podcasts and audio recordings, it’s important that you realize that you can also build your list using podcasts and audio recordings.
The best part is… it’s easy.

  • Create an Opt-in Page – Also call a landing or squeeze page, this is like a sales page for your free lead magnet. Make this page free of distractions: include only the information about the freebie and the subscriber form so that they can sign up. It can be short since it’s a freebie, but it should have a good image, bullet points, and some information to build trust.
  • Create a Short Link – Once your dedicated opt-in page is created you can create a special, easy-to-remember link. If you get along link from your landing page software, you can use different types of software to make the link shorter such as tinyurl.com or via software like Yoast SEO. You can also create the landing page directly on your site with the URL of your choice.
  • Mention Your Short Link – When you create the short link, make sure it’s very easy to say and describes what’s the listener is going to get. This is important when you’re sharing the link through your audio recording or podcast. You can mention the link several times throughout your show and listeners are able to easily remember it. Practice saying it before you create it, so you know it is indeed easy to say, easy to spell, and easy to remember.
  • Add Links to Descriptions – Once you have the link to your freebie, be sure to add it to the description of your podcast or audio file. Where you actually place the link will depend on where you have the files hosted. Regardless, including the link is important, so make sure you put it everywhere you can.
  • Add Links to Blog Post Postings – When you create your podcast or audio, you can also embed the recording in your blog in a post. Add the transcript and make the freebie link stand out and apparent in the blog post.
  • Add Links to Show Notes – If you have show notes (and you should), include your easy-to-remember and easy-to-say link to your opt-in offer. Call it out specifically saying something within the content such as, “Don’t forget to get your freebie Easy to Remember Name and Link Here

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When you provide your audience more opportunities to get your freebie, you will build your list faster. People don’t act without a reason. Make them understand the reason:

  • The opt-in is valuable.
  • T
  • he opt-in solves problems.

The reason that the opt-in is important has to be more than just because it’s “free,” and that reason must be because it will add value to the audience member’s life.
Sometimes to think about: Your opt-in is not totally free, not really. You are asking for a valuable email address and permission to market to them via their private email. When they realize that you respect that trust, they’re going to be more likely to sign up, too.
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in-content list building on social media

In-Content List Building On Social Media

In-content list building is not only a powerful strategy, it’s so versatile. You can use in-content list building via your social media platforms, too. In fact, you should be using every method you can to get more people to sign up for your email list. Your email list is your own gold mine. No one is blowing smoke when they tell you that you need an email list. It’s a money maker if you build it with targeted subscribers who choose to be on your email list.
You can give yourself a raise whenever you want to if you have a targeted, engaged, and active list. Building it via the content you share on social media is a great addition to ensuring that you’re also creating excellent content on your blog.
Follow these tips to get the most of your social media list building efforts:

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  • Update Your Social Media Profiles – Most social media profiles enable you to put links in them. Include links to your opt-in landing pages, especially if you’ve created custom links that give the audience an idea of what’s included. Some people create a special landing page for each audience to increase conversion rates.
  • Use the Right Technology – Today there are many automation software programs that you can use to help increase the effectiveness of your social media marketing activities. While you want to avoid trying to automate engagement, automating posting of your blog post content, and other promotional content is a great idea. At Pecan Media Services, we have experience with MavSocial, Hootsuite, Post Planner, Tailwind, Buffer, Co-Schedule (which we love) and more… but our go to is Meet Edgar. (This is an affiliate link.) We firmly believe that Meet Edgar gives more for our subscription money than any other program out there.
  • Use Direct Calls to Action – Don’t be shy about promoting your opt-in offers on social media anytime you want. Tell them directly to “get this free offer” or you can also share each blog post that you publish that has the free offer mentioned within it.
  • Use Automation Features in Facebook & Messenger – Some of this technology is new so the jury is still out about it. But, so far, the results people are saying they’re getting is compelling, so you may want to consider the automation features that Facebook offers business pages. Look under Settings to automate responses to your audience through messenger. You may also want to look at the scheduling features on Facebook for sending messages to an entire group.
  • Share More Than Once – Don’t share anything just once on social media. Share with various headlines, change up the teaser, switch the images, and share each promotion more than once throughout any given day. Plus, if it’s evergreen, share it periodically throughout each week, month, and year. (Hint: Meet Edgar does this automatically, and will even generate multiple versions of a post for you. Less time typing? Hooray!)
  • Test & TrackUse all the data ! Platforms like Facebook provide you 100% access to incredible insights (statistics) on your audience. Use that information! See who your audience is. Are they who you think they are? Now, use that data to find out if you are progressing as you wish. If something’s not getting results, stop doing it. Change it up if you must, but seriously, consider dropping it. If anything – anything – seems to be working, do more of that. Don’t go through motions because you think you should. Decide what you should do by observing what is producing the results you want.

By using every social media platform that your audience hangs out on, you’ll start to see bigger results in your list building efforts. Using software to help automate some of this will also help you get more done. Start with one or two social networks, then increase one at a time as you perfect your promotions, marketing, and offers.
If you don’t have eight arms and all day to get things done, you need to Meet Edgar. Curious? Click here to set up a free 30-minute consultation. We’ll set up a Zoom call and show you how we use Meet Edgar to get real results on social media without spending all our time parked in front of a computer – or spending all our money.

using in-content list building with video

In-Content List Building With Video

If you enjoy using video, you’ll be thrilled to know that you can also build your email list using video. It doesn’t matter if your video is on Facebook, YouTube or another platform. And, this strategy works whether the video is live or a recorded event. You only need three things:

  • The audience
  • The offer, and…
  • A way to deliver the offer to your audience.

Create a Dedicated Opt-in Offer Page
First things first: create a dedicated opt-in page. Don’t make the page too long but do sell the benefits of the freebie to the audience. On this page, Describe the problem, why it matters, and how the freebie will solve that one problem – and do so quickly.
Make the Link Simple to Say, Spell, and Remember
When you create the opt-in page, consider how the URL will look and whether it will be easy to say. In some cases, if you’re using certain software it’s going to create a really ugly link. On one had, this is good because it hides this freebie from search engines and freebie seekers just searching for things online. On the other hand, it can be hard to talk about in a video. You can use software like tinyurl.com or via the upgraded Yoast SEO to create short links that are easy to say, spell, and remember.
Talk About the Opt-in During Your Video
When you record your video, make sure to mention your freebie several times. Mention it more than once because – let’s face it – people forget. Mention it in the beginning, in the middle, and at the end of your video to be sure that they heard you and realize the importance of the freebie.
Add Clickable Links to Your Video
Using editing software, add links to the video itself. Create links that pop up on the video each time you mention it so viewers can just click through to the freebie offer. Make the link go to a new page so that they don’t lose track of your video. Get creative with cute callouts so that the links are noticeable.
Add Links in The Description Area
Don’t forget to add the links to the description area of the platform where you have uploaded the video. One tip for Facebook videos: If you upload a video on Facebook or do a Live event on Facebook, put the link to your opt-in within the comments, not in the description area. This is a quirk specific to Facebook and will help your video get more shares. Using this process will also ensure that you can boost the post without issues if you choose to.
Add Links in Your Profile
It’s always a good idea to add any current freebie links to your social media profile areas. Each social media platform is different, so be sure to check. A prime example is on Instagram. You can only put one link in your profile area. It’s important to know what you want to promote when you only get one link.
Final thoughts: leave no stone unturned when it comes to promoting your freebie. You’ll get a lot more opt-ins and grow your list faster by using all of these methods.
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In-Content List Building During Webinars and Interviews

In-Content List Building During Webinars and Interviews

Anytime you do a live event that’s a prime opportunity to promote your in-content opt-ins and grow your email list all the faster. Webinars are a well-known vehicle for freebie offers, but interviews will work, too. In fact, you can really leverage this method by doing a case study interview where you talk with a client or customer about how they have benefited from the way that you and your company has helped them.
In-content list building during webinars and interviews is quite effective and much like how you use it with videos.
Create a Special Offer Just for The Webinar or Interview
When an offer is specifically targeted to the webinar or interview attendee, you’re going to be much more likely to get subscribers. That said… you don’t always have to create the offer from scratch. Sometimes you can create it from PLR or from content you’ve already developed. The important point is that it matches the subject of the webinar or interview and the interests and needs of the audience who is watching.

Set Up a Dedicated Offer Page
The best way to ensure a smooth transaction is to create a dedicated offer page with a link that is easy to say, spell, and remember. You can use a link shortening service or you can develop the page directly on your website using a link that’s easy to remember and pronounce for your webinar or interview.
Offer Content That Adds Value
When you create your freebie, remember that the content needs to add value to the webinar or interview. It could expand on the information they’ve learned in the webinar. It might help them remember what to do if it was a “how to” webinar. The freebie could be a printable, a checklist, a cheat sheet, or anything that is directly related and increases the value of the experience.
Consider Expanding on The Content
If the webinar or interview was an “overview” type situation without any details, the best freebie will be one that expands on the information already provided. An eBook, whitepaper, or report is a great idea in this case.
Make the Content More Usable
A great idea for an opt-in is to create something that makes the webinar or interview content more usable. You can choose from templates, apps, worksheets, and other usable content that puts into action what was learned during the webinar or interview.
There are several ways you can bring up your special offer for viewers of your webinar or interview video. You can announce it multiple times during the event, or you can let the watchers know over the course of the event that there will be a special free offer that you’ll talk about after the main event but before the end of the webinar or interview. The strategy you choose It depends on how much you want to keep the audience watching the entire interview. If you really want them to watch the entire video, keep the offer until the end. On the other hand, if you are more interested in getting more people on your list, make the offer earlier in the video. Keep in mind that you will get more targeted subscribers when you require them to watch the entire webinar. However, the audience is viewing a recording, it really doesn’t matter since they can always fast forward to the end (and the offer).
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Focus On Evergreen Content With Your List Building

Focus On Evergreen Content With Your List Building

Evergreen content is just that: content that stays fresh for a long time after posting it. Now, it’s rare that content will last forever. Even posts that stay relevant in content eventually need small details updated. Regardless, the idea is that the content should be useful as long as possible, staying relevant as long as possible.
If you have a non-technical audience, chances are the content you create today will still be good tomorrow. That’s what you want to shoot for, anyway. However, keep in mind that, while not everything has to be evergreen, you do want to focus on evergreen content for list building. That way, when you set up your funnels they will work for a long time without having to change them. Structuring things this way allows the work you do today to build and still pay off for you tomorrow.
Types of Evergreen Content
Evergreen content can literally be in any format, but the most common evergreen content consists of the following types:

  • Lists You can develop any sort of list into evergreen content and use it to build your list. For example, let’s say you’re running a 30-Day challenge. You could share challenge per day, then link to all 30 Challenges in a single pdf as the freebie to download to get on the list.
  • Top 10 List (or Top ANYnumber List) If you know “Top Anything” you can do the same thing as with lists. Both can be presented as blog posts and as additional add-on content to download. Even more, you can put it in different formats. It doesn’t have to be a PDF. It could be count down video, too. How much fun would that be?
  • Tips Providing tips for doing anything that doesn’t usually change is a great evergreen content. Offer “10 Tips to Help Kids with Math Homework,” then provide a content upgrade with tips to helping with all school subjects.
  • How to Tutorials – Writing a blog post about how to do anything is excellent evergreen content unless it has something to do with technology. The fact is that software and other technologies just change too fast to be evergreen content topics. One example: “How to Cook a Prepare a New Garden Bed for Spring Planting.” Write a post covering those steps, then link to a content upgrade with a video tutorial.
  • Definitions – In each industry there are terms that the audience should know or needs to know. A downloadable glossary is a great way to introduce your audience to these term. Your opt-in presents the terms with a list of definitions provided through a freebie.
  • Reviews – In most cases, product reviews stand in value and relevance for years. This is great, useful content on your website. Create a freebie that helps them use the product better if they purchase it or have a better understanding of it with a whitepaper or report of some kind attached to the review.

The more your content is focused mostly on evergreen content instead of news and trending content, the faster you will build your list. You can then share news and trending content to your list. This is a much better place for that type of content anyway because it makes people happy that they joined your list if you’re on the cutting edge of your industry.

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