epic content can be cornerstone content

5 Steps to Create An EPIC Content Page (and Opt-In Offers to Match!)

Epic content, also called long-form content, cornerstone content, and in-depth content, is content for your website or blog that is longer than average. Epic content often serves as a resource in and of itself. This type of content will make your audience think, inspire them, and can even change their lives. The content needs to create value and be useful. To create amazing epic content, you’ll need to ensure that you know your audience well, understand your competition, and know your overall mission for your business.
Epic content must be well researched, thorough, valuable, unique, and still be targeted to your audience in a very narrow way. The great thing is, you can create epic content by repurposing content you’ve already completed, and then writing a long-form blog post surrounding it, linking to each individual post on that one page.
Steps to create your Epic Content Page:

  1. Combine Previously Created Content If you have content in different categories on your website already it might be perfect to combine into epic content. Look for a combination of how-to posts on the topic or posts that leads them through a process. Look for any content that you have that can be combined well into one blog post and linked to.
  2. Create a Resource List Blog Post Even if you must plan a blog series, create the blog series, or find the blogs that you already made and create one long blog post that introduces each blog post and links to each blog post in the series. For example, if you have a lot of beautiful free information on your blog, it will help them find the important content.
  3. Optimize Your Epic Content Once you’ve created the epic content, take the time to optimize it. Develop an amazing headline, as well as make use of header tags. Use all the on-page SEO rules that you can incorporate that will help this content look it’s best. Add images with alt tags, a good meta description, and use white space to your advantage too.
  4. Develop a Highly-Targeted Opt-in Offer Based on the topic of the epic content that you create, develop a highly-targeted opt-in offer. Make sure you put it in a pop-up, as well as within the content calling it out so that your readers don’t miss it.
  5. Promote Your Epic Content The biggest key to making epic content work is to promote the epic content as if it’s your best product you’ve ever made. After all, it is your hard work and it is very valuable to your audience. They need this content and they’ll be happy to sign up for even more information once they understand that you’re an expert and thought leader via the cornerstone content that you create.

The best way to position this type of epic content is to put it on a page with few other distractions. As with a landing page, do not have any sidebars that could distract the reader. Use images, headings, and white space to lead the audience through the information.

Invite Your Audience To Connect Via Email On Your About Page

Invite Your Audience To Connect Via Email On Your About Page

Did you know that the about page is one of the most visited pages on your website? Sadly, it’s also one of the most underutilized pages on all websites. It’s the perfect page to promote your email list via an opt-in offer. This opt-in offer should be laser-focused on new visitors that are your ideal audience members based on the research you’ve done for your ideal audience. Use your about page to build your list with these steps:

  • Step #1: Develop the Content with Your Audience in Mind Your about me page is really about them. Every story you share with them on that page should be with the audience in mind. It’s a great page to tell the story of how and why you do what you do (for their benefit) focusing on benefits over features. To link to blog posts that explain what you do more and show off your expertise. Remember to invite them to join you to get to know you on your email list.
  • Step #2: Create an Opt-In Offer for The Page When you create your opt-in offer on the about page it needs to be more like a sitewide opt-in that is focused on your ideal audience member and first-time site visitors. It can help to create an audience persona or avatar to help keep your focus. A good opt-in that works sitewide is a resource list such as software, apps, and items you recommend to your audience or a checklist that helps them do something themselves.
  • Step #3: Create the Landing Page or Sign Up Form Once you have the offer made, you can create a landing page for it, a download page, and the sign-up form. You can use software like leadpages.net and drip.com, but if you may also be able to set this up easily on your current site. You could also make a popup appear only to first-time visitors to your about page, presenting the freebie as a gift for new visitors.
  • Step #4: Create the Follow Up Autoresponder Series Never forget to create a follow-up autoresponder series for each of your freebies focused on the type of audience member who is going to download the opt-in. In this case, it’s first-time visitors. Use this opportunity to present the link to the free gift, asking them to share it with their friends, and also following up to find out how they like the freebie and if it’s helping them.

When you optimize this page for new visitors making it all about them you’ll get more sign-ups and they’ll think that you can read their mind too. Remember to focus on the benefits to your new visitor that you offer through your products, services, and information. Additionally, focus on building a relationship with them right away. After all, that’s how you keep your list growing with super targeted people who want and need what you offer.