Using pop up forms as part of your in-content list building is a great way to get more sign-ups. Many people say they dislike popup forms, but the facts when looking at the data show that popups convert more than other types of forms. This is true so long as the information you’re offering is well targeted to the audience and traffic you’re bringing to your website.
A pop-up form is just a little bit of code that you can create by using landing page software (or, in some cases, your autoresponder software). Some options to consider include Leadpages.com for landing page software. This integrates with many types of email marketing autoresponder software (such as Aweber.com) but they also have an email option with their service called Drip.com. These are just some options to help you create a pop-up form. Remember, you may already have what you need.
Pop up forms can be placed sitewide or be page specific. It is recommended that you use both types of options. Having a sitewide opt-in offer is a great way to capture people who come to your site’s homepage directly, and a specific freebie should be offered based on each page’s content. Doing this with a popup is an effective way to capture your audience into your email list with the right offer.
Here are some best practices to use when incorporating pop up forms as part of your in-content list building.
- Be Bold & Clear – Don’t try to make the pop up hidden. Instead, make them beautiful with color, good graphic design principals, and with a clear offer. Think of it as an advertisement for your opt-in offer and not just as a pop-up form. Make the message and the intent of the pop up clear by keeping it simple but hard to ignore.
- Make it Mobile Friendly – Responsive design today should be automatic but there is still some technology out there (and templates) that aren’t responsive and will not look right on mobile. Double check how the pop-up form looks on various devices and make sure it works. Today, more people are using mobile devices than personal computers to do things online.
- Keep it Branded – Be very consistent with your branding on all your forms. It’s important because for example if it’s an exit popup you want there to be no mistake that it’s a pop up from you. Branding can consist of fonts, colors, and other aspects of your website. Make each pop up look like it belongs to your site and isn’t an afterthought.
- Use the Right Tools – There are great tools out there that will make your pop up forms look better and even work better to deliver the opt-ins seamlessly to your audience. The right software, plugin, and systems will make it all easier for you and more effective too.
- Make it Easy to Say No – Don’t hide the exit button from your audience. When you use pop-ups, while you want them to be bold and clear, you also want them to make it easy for your audience to say no so that they don’t become irritated by the pop-up and then leave your site.
Remember: always test everything. Conducting A/B testing is a great way to try different headlines, colors, calls to action to find out what works best for your audience. And always — make sure that the information you show on the popup is honest, direct, and easy to understand regarding the benefits of downloading the opt-in.