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Existing Content: Making Connections to New Opt-In Offers

Existing Content: Making Connections to New Opt-In Offers

Whenever you publish a new blog post, you have an opportunity to use one of a lead magnets you’ve already created. Don’t make the mistake of putting your opt-in offers on only one page or one article. Put each opt-in within any type of content you create: just make sure that the topic matches and … Read more

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In-Content List Building in Blog Content & Articles

In-content list building works well because it offers so many entry points to your email list. Once you have a few different freebies set up, anytime you create new content you have a new opportunity to mention your freebies. That means each new blog post or article is an opportunity to keep building your email … Read more

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Repurpose, Reuse: Take a Blog Post Series and Turn it Into A Content Freebie Offer

Repurpose, Reuse: Take a Blog Post Series and Turn it Into A Content Freebie Offer

Have a blog series or two on your site already? You’re in luck! You already have a great content upgrade you can offer. If you don’t already have on, then develop an outline for a blog series and get started! This idea works with new or existing content and is a simple way to create … Read more

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leave them wanting a little more

Leave them Wanting a Little More…

Always stay focused on the goal that, when you are focused on list building, the idea is to move everyone from everywhere else onto your email list. You want most of the in-depth content that you share to be either with your list members, within a content upgrade or opt-in offer, or one-on-one. Don’t share … Read more

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Are You Spinning Your Wheels on Social Media?

At this point in the twenty-first century (can you believe it’s nearly 20% over?), most of us have a very big chunk of experience on social media. That’s not the same as having professional experience. One of the upsides of having a lot of professional experience is that I no longer waste my time when … Read more

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The More Focused the Offer, The Better

When using in-content list building practices, remember: Focus is everything. The more targeted your offers are to your ideal audience, the more effective they will be. The more targeted they are, the better they will help your audience. The more targeted they are, the more value they add. But the most important thing is, the … Read more

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5 Best Practice Tips when Using Pop Up Forms for In-Content List Building

5 Best Practice Tips when Using Pop Up Forms for In-Content List Building

Using pop up forms as part of your in-content list building is a great way to get more sign-ups. Many people say they dislike popup forms, but the facts when looking at the data show that popups convert more than other types of forms. This is true so long as the information you’re offering is … Read more

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Invite Your Audience To Connect Via Email On Your About Page

Invite Your Audience To Connect Via Email On Your About Page

Did you know that the about page is one of the most visited pages on your website? Sadly, it’s also one of the most underutilized pages on all websites. It’s the perfect page to promote your email list via an opt-in offer. This opt-in offer should be laser-focused on new visitors that are your ideal … Read more

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Building Targeted Sub-Lists with In-Content List Building

Building Targeted Sub-Lists with In-Content List Building

If you’ve ever created an audience avatar or created a buyer persona, then you know how hard it can be to narrow down one specific person to focus the information you create on. But, even within that targeted audience persona, there are ways to target people even more directly. A good example to look at … Read more

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Mentioning Your Lead Magnet In Your Content

Once you have at least one lead magnet you’re going to want to start promoting it. There are lots of ways to do so, and as mentioned previously, how you do things sometimes is dictated by the type of technology you’ve invested in. You can do most of this with only an autoresponder such as … Read more

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Planning Content For Content Upgrades

As you move forward with your online marketing, you eventually want to start planning content for content upgrades. The idea is it will work seamlessly in your overall content marketing plan. You can do this in two simple ways that will make a lot of sense to you and show you how you can re-purpose … Read more

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Check your Stats! Figure Out What’s Working and What’s Not.

Check your Stats! Figure Out What’s Working and What’s Not.

Nothing is ever completed properly in marketing without studying your analytics. You don’t truly know why you experience success (or failure) without looking at the stats and understanding what they mean. Lots of Click Throughs to Post but No ConversionsSometimes you’ll do great getting traffic to a post, but no one converts. Go into your … Read more

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