Mentioning Your Lead Magnet In Your Content

Once you have at least one lead magnet you’re going to want to start promoting it. There are lots of ways to do so, and as mentioned previously, how you do things sometimes is dictated by the type of technology you’ve invested in. You can do most of this with only an autoresponder such as MailChimp without any bells or whistles.
The thing with the placement of any lead magnet is that you want to put it in both the obvious areas and the not so obvious areas. You want it within your content and outside of your content in multiple (but relevant) places to ensure that it gets maximum exposure. Remember, building your list is what the goal is, and if you hide your freebies… no one is going to sign up.

  • Landing Page Option – Even if you plan to use small opt-in forms, sometimes a landing page is still a great option. Sure, you make landing pages for paid products, but making landing pages for free content is also a great idea, plus, it’s good for your SEO. Just because something is being given away free now doesn’t mean you can’t charge for it later. If you already have a landing page you can simply pop in the pay button later.
  • Small Opt-in Form Option – In other cases, you may prefer to skip the landing page idea and create a simple small opt-in form which you can do using just your autoresponder software. This will link to the download page/thank you page where your customer will grab the freebie. You can also do this using the basic landing page software integrated with your autoresponder service.
  • In-Content Link – Even if you use an in-content link, you’ll still need that link to go to either a landing page or a sign-up form. The sign-up form can open when you click on the link if you choose the right software to accomplish this.
  • Under Your Posts – Putting a link to a freebie that your audience might like under a post is also a good idea. Even if you put a link inside the content, it’s a good idea to also put one under the post as a reminder: Don’t forget to grab the freebie!
  • In the Side Bar – While most people today have “sidebar blindness,” putting your freebie offers in your sidebar is also a good way to ensure that more people see it. Don’t pass up those people who do check sidebars.
  • On a “Freebies” Page – Some people like creating a page that organizes all their freebies in one spot. Adding this option in addition to the others is the best option to improve search engine marketing results but may result in more freebie seekers who aren’t serious about doing business with you — ever.

Every single one of these ideas will work. You can use some or all of them to ensure that more people see and get the freebie so that you can build your list faster. While it’s best to have multiple freebies to use for every category on your blog, putting each freebie in more than one place (so long as it’s relevant) will work faster.

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In-Content List Building in Blog Content & Articles

In-content list building works well because it offers so many entry points to your email list. Once you have a few different freebies set up, anytime you create new content you have a new opportunity to mention your freebies. That means each new blog post or article is an opportunity to keep building your email list with targeted, interested future customers.

Enjoying the article? It’s an excerpt from our full guide to list building. Click here or on the picture at right to download your free copy.

One option is to find a good opt-in freebie for every blog post you publish. You can use the same one more than once as long as the freebie is relevant to the post. For now, start with your most popular blog posts.
When you have a very popular blog post, not only should you keep promoting that one, but you should keep creating content that is likewise related to that content to make your blog more interesting to your audience.

  • Above Your Blog Post – Placing your freebies above a relevant blog post is a great way to get more signups. This is a prime spot for a report that compiles a blog series into one report because it saves your audience time.
  • After Your Blog Post – This is a great spot to ensure that a reader really is interested in more content just like that blog post. You may end up with more relevant list members using this method but get fewer subscribers.
  • In-Content of Your Blog Post – A great placement for freebies is right within the content of your post. You can make a contextual link using anchor text that grabs attention. Since links usually are a different color, they stand out and can even “pop up” with a mouseover to explain what the link is about. This is a great way to market your freebies and grow your list.
  • In the White Space of Your Blog Post – A really good way to market your free offer list builder is to put a call to action right in the blog post within the white space in the center of the blog post. You can use an image with text so that it stands out.
  • Using Popups – There are many types of pop ups today. You can have a traditional pop up that shows up right before your audience can read the content, one that shows up when your audience is trying to leave your site, or a slide that comes up on the bottom as your audience scrolls your website. You’ll need special software for this such as and or a plugin for your blog like this Pop-up Builder WordPress plugin. (

You’ll grow your list faster by mentioning your opt-in offers within every blog post, article, and even on your copywritten page content such as your “about” page. You can use all these areas at the same time — or try adding just one at a time and observe the results.
Remember, even if you personally dislike popups, studies show that done the right way they can increase sign-ups and engagement. But — you know your audience better than most,. Be sure to pay attention to your analytics and metrics so that you can get rid of what isn’t working and do more of what does.

In-Content List Building with Podcasts and Audio Recordings

Building your list using in-content opt-ins isn’t limited to blog posts. You can use this even with podcasts or other types of audio recordings as well. Although you should also have a blog where you offer the downloads for your podcasts and audio recordings, it’s important that you realize that you can also build your list using podcasts and audio recordings.
The best part is… it’s easy.

  • Create an Opt-in Page – Also call a landing or squeeze page, this is like a sales page for your free lead magnet. Make this page free of distractions: include only the information about the freebie and the subscriber form so that they can sign up. It can be short since it’s a freebie, but it should have a good image, bullet points, and some information to build trust.
  • Create a Short Link – Once your dedicated opt-in page is created you can create a special, easy-to-remember link. If you get along link from your landing page software, you can use different types of software to make the link shorter such as or via software like Yoast SEO. You can also create the landing page directly on your site with the URL of your choice.
  • Mention Your Short Link – When you create the short link, make sure it’s very easy to say and describes what’s the listener is going to get. This is important when you’re sharing the link through your audio recording or podcast. You can mention the link several times throughout your show and listeners are able to easily remember it. Practice saying it before you create it, so you know it is indeed easy to say, easy to spell, and easy to remember.
  • Add Links to Descriptions – Once you have the link to your freebie, be sure to add it to the description of your podcast or audio file. Where you actually place the link will depend on where you have the files hosted. Regardless, including the link is important, so make sure you put it everywhere you can.
  • Add Links to Blog Post Postings – When you create your podcast or audio, you can also embed the recording in your blog in a post. Add the transcript and make the freebie link stand out and apparent in the blog post.
  • Add Links to Show Notes – If you have show notes (and you should), include your easy-to-remember and easy-to-say link to your opt-in offer. Call it out specifically saying something within the content such as, “Don’t forget to get your freebie Easy to Remember Name and Link Here

Enjoying the article? It’s an excerpt from our full guide to list building. Click here or on the picture at right to download your free copy.

When you provide your audience more opportunities to get your freebie, you will build your list faster. People don’t act without a reason. Make them understand the reason:

  • The opt-in is valuable.
  • T
  • he opt-in solves problems.

The reason that the opt-in is important has to be more than just because it’s “free,” and that reason must be because it will add value to the audience member’s life.
Sometimes to think about: Your opt-in is not totally free, not really. You are asking for a valuable email address and permission to market to them via their private email. When they realize that you respect that trust, they’re going to be more likely to sign up, too.
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in-content list building on social media

In-Content List Building On Social Media

In-content list building is not only a powerful strategy, it’s so versatile. You can use in-content list building via your social media platforms, too. In fact, you should be using every method you can to get more people to sign up for your email list. Your email list is your own gold mine. No one is blowing smoke when they tell you that you need an email list. It’s a money maker if you build it with targeted subscribers who choose to be on your email list.
You can give yourself a raise whenever you want to if you have a targeted, engaged, and active list. Building it via the content you share on social media is a great addition to ensuring that you’re also creating excellent content on your blog.
Follow these tips to get the most of your social media list building efforts:

Enjoying the article? It’s an excerpt from our full guide to list building. Click here or on the picture at right to download your free copy.

  • Update Your Social Media Profiles – Most social media profiles enable you to put links in them. Include links to your opt-in landing pages, especially if you’ve created custom links that give the audience an idea of what’s included. Some people create a special landing page for each audience to increase conversion rates.
  • Use the Right Technology – Today there are many automation software programs that you can use to help increase the effectiveness of your social media marketing activities. While you want to avoid trying to automate engagement, automating posting of your blog post content, and other promotional content is a great idea. At Pecan Media Services, we have experience with MavSocial, Hootsuite, Post Planner, Tailwind, Buffer, Co-Schedule (which we love) and more… but our go to is Meet Edgar. (This is an affiliate link.) We firmly believe that Meet Edgar gives more for our subscription money than any other program out there.
  • Use Direct Calls to Action – Don’t be shy about promoting your opt-in offers on social media anytime you want. Tell them directly to “get this free offer” or you can also share each blog post that you publish that has the free offer mentioned within it.
  • Use Automation Features in Facebook & Messenger – Some of this technology is new so the jury is still out about it. But, so far, the results people are saying they’re getting is compelling, so you may want to consider the automation features that Facebook offers business pages. Look under Settings to automate responses to your audience through messenger. You may also want to look at the scheduling features on Facebook for sending messages to an entire group.
  • Share More Than Once – Don’t share anything just once on social media. Share with various headlines, change up the teaser, switch the images, and share each promotion more than once throughout any given day. Plus, if it’s evergreen, share it periodically throughout each week, month, and year. (Hint: Meet Edgar does this automatically, and will even generate multiple versions of a post for you. Less time typing? Hooray!)
  • Test & TrackUse all the data ! Platforms like Facebook provide you 100% access to incredible insights (statistics) on your audience. Use that information! See who your audience is. Are they who you think they are? Now, use that data to find out if you are progressing as you wish. If something’s not getting results, stop doing it. Change it up if you must, but seriously, consider dropping it. If anything – anything – seems to be working, do more of that. Don’t go through motions because you think you should. Decide what you should do by observing what is producing the results you want.

By using every social media platform that your audience hangs out on, you’ll start to see bigger results in your list building efforts. Using software to help automate some of this will also help you get more done. Start with one or two social networks, then increase one at a time as you perfect your promotions, marketing, and offers.
If you don’t have eight arms and all day to get things done, you need to Meet Edgar. Curious? Click here to set up a free 30-minute consultation. We’ll set up a Zoom call and show you how we use Meet Edgar to get real results on social media without spending all our time parked in front of a computer – or spending all our money.

using in-content list building with video

In-Content List Building With Video

If you enjoy using video, you’ll be thrilled to know that you can also build your email list using video. It doesn’t matter if your video is on Facebook, YouTube or another platform. And, this strategy works whether the video is live or a recorded event. You only need three things:

  • The audience
  • The offer, and…
  • A way to deliver the offer to your audience.

Create a Dedicated Opt-in Offer Page
First things first: create a dedicated opt-in page. Don’t make the page too long but do sell the benefits of the freebie to the audience. On this page, Describe the problem, why it matters, and how the freebie will solve that one problem – and do so quickly.
Make the Link Simple to Say, Spell, and Remember
When you create the opt-in page, consider how the URL will look and whether it will be easy to say. In some cases, if you’re using certain software it’s going to create a really ugly link. On one had, this is good because it hides this freebie from search engines and freebie seekers just searching for things online. On the other hand, it can be hard to talk about in a video. You can use software like or via the upgraded Yoast SEO to create short links that are easy to say, spell, and remember.
Talk About the Opt-in During Your Video
When you record your video, make sure to mention your freebie several times. Mention it more than once because – let’s face it – people forget. Mention it in the beginning, in the middle, and at the end of your video to be sure that they heard you and realize the importance of the freebie.
Add Clickable Links to Your Video
Using editing software, add links to the video itself. Create links that pop up on the video each time you mention it so viewers can just click through to the freebie offer. Make the link go to a new page so that they don’t lose track of your video. Get creative with cute callouts so that the links are noticeable.
Add Links in The Description Area
Don’t forget to add the links to the description area of the platform where you have uploaded the video. One tip for Facebook videos: If you upload a video on Facebook or do a Live event on Facebook, put the link to your opt-in within the comments, not in the description area. This is a quirk specific to Facebook and will help your video get more shares. Using this process will also ensure that you can boost the post without issues if you choose to.
Add Links in Your Profile
It’s always a good idea to add any current freebie links to your social media profile areas. Each social media platform is different, so be sure to check. A prime example is on Instagram. You can only put one link in your profile area. It’s important to know what you want to promote when you only get one link.
Final thoughts: leave no stone unturned when it comes to promoting your freebie. You’ll get a lot more opt-ins and grow your list faster by using all of these methods.
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In-Content List Building During Webinars and Interviews

In-Content List Building During Webinars and Interviews

Anytime you do a live event that’s a prime opportunity to promote your in-content opt-ins and grow your email list all the faster. Webinars are a well-known vehicle for freebie offers, but interviews will work, too. In fact, you can really leverage this method by doing a case study interview where you talk with a client or customer about how they have benefited from the way that you and your company has helped them.
In-content list building during webinars and interviews is quite effective and much like how you use it with videos.
Create a Special Offer Just for The Webinar or Interview
When an offer is specifically targeted to the webinar or interview attendee, you’re going to be much more likely to get subscribers. That said… you don’t always have to create the offer from scratch. Sometimes you can create it from PLR or from content you’ve already developed. The important point is that it matches the subject of the webinar or interview and the interests and needs of the audience who is watching.

Set Up a Dedicated Offer Page
The best way to ensure a smooth transaction is to create a dedicated offer page with a link that is easy to say, spell, and remember. You can use a link shortening service or you can develop the page directly on your website using a link that’s easy to remember and pronounce for your webinar or interview.
Offer Content That Adds Value
When you create your freebie, remember that the content needs to add value to the webinar or interview. It could expand on the information they’ve learned in the webinar. It might help them remember what to do if it was a “how to” webinar. The freebie could be a printable, a checklist, a cheat sheet, or anything that is directly related and increases the value of the experience.
Consider Expanding on The Content
If the webinar or interview was an “overview” type situation without any details, the best freebie will be one that expands on the information already provided. An eBook, whitepaper, or report is a great idea in this case.
Make the Content More Usable
A great idea for an opt-in is to create something that makes the webinar or interview content more usable. You can choose from templates, apps, worksheets, and other usable content that puts into action what was learned during the webinar or interview.
There are several ways you can bring up your special offer for viewers of your webinar or interview video. You can announce it multiple times during the event, or you can let the watchers know over the course of the event that there will be a special free offer that you’ll talk about after the main event but before the end of the webinar or interview. The strategy you choose It depends on how much you want to keep the audience watching the entire interview. If you really want them to watch the entire video, keep the offer until the end. On the other hand, if you are more interested in getting more people on your list, make the offer earlier in the video. Keep in mind that you will get more targeted subscribers when you require them to watch the entire webinar. However, the audience is viewing a recording, it really doesn’t matter since they can always fast forward to the end (and the offer).
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Focus On Evergreen Content With Your List Building

Focus On Evergreen Content With Your List Building

Evergreen content is just that: content that stays fresh for a long time after posting it. Now, it’s rare that content will last forever. Even posts that stay relevant in content eventually need small details updated. Regardless, the idea is that the content should be useful as long as possible, staying relevant as long as possible.
If you have a non-technical audience, chances are the content you create today will still be good tomorrow. That’s what you want to shoot for, anyway. However, keep in mind that, while not everything has to be evergreen, you do want to focus on evergreen content for list building. That way, when you set up your funnels they will work for a long time without having to change them. Structuring things this way allows the work you do today to build and still pay off for you tomorrow.
Types of Evergreen Content
Evergreen content can literally be in any format, but the most common evergreen content consists of the following types:

  • Lists You can develop any sort of list into evergreen content and use it to build your list. For example, let’s say you’re running a 30-Day challenge. You could share challenge per day, then link to all 30 Challenges in a single pdf as the freebie to download to get on the list.
  • Top 10 List (or Top ANYnumber List) If you know “Top Anything” you can do the same thing as with lists. Both can be presented as blog posts and as additional add-on content to download. Even more, you can put it in different formats. It doesn’t have to be a PDF. It could be count down video, too. How much fun would that be?
  • Tips Providing tips for doing anything that doesn’t usually change is a great evergreen content. Offer “10 Tips to Help Kids with Math Homework,” then provide a content upgrade with tips to helping with all school subjects.
  • How to Tutorials – Writing a blog post about how to do anything is excellent evergreen content unless it has something to do with technology. The fact is that software and other technologies just change too fast to be evergreen content topics. One example: “How to Cook a Prepare a New Garden Bed for Spring Planting.” Write a post covering those steps, then link to a content upgrade with a video tutorial.
  • Definitions – In each industry there are terms that the audience should know or needs to know. A downloadable glossary is a great way to introduce your audience to these term. Your opt-in presents the terms with a list of definitions provided through a freebie.
  • Reviews – In most cases, product reviews stand in value and relevance for years. This is great, useful content on your website. Create a freebie that helps them use the product better if they purchase it or have a better understanding of it with a whitepaper or report of some kind attached to the review.

The more your content is focused mostly on evergreen content instead of news and trending content, the faster you will build your list. You can then share news and trending content to your list. This is a much better place for that type of content anyway because it makes people happy that they joined your list if you’re on the cutting edge of your industry.

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Existing Content: Making Connections to New Opt-In Offers

Existing Content: Making Connections to New Opt-In Offers

Whenever you publish a new blog post, you have an opportunity to use one of a lead magnets you’ve already created. Don’t make the mistake of putting your opt-in offers on only one page or one article. Put each opt-in within any type of content you create: just make sure that the topic matches and expands on the information in the article.
Blog Posts
Writing about something that reminds you of another blog post you wrote or about a lead magnet that you created? This is the perfect time to link to both! “Call out” the opt-in so it’s noticeable. Say something like, “Get more information from this [content upgrade] I created for you in this blog post about [this same topic].” (Of course, use your own words.)
Social Media
Don’t forget to mention your content upgrades on social media. Someone may ask a question that your blog post (one with the content upgrade in it) will answer. Groups can be a great place to share, since they are made up of people will interests in common (and likely, the same needs and problems in common, too). If it’s permitted by the rules of the group, provide a blurb to the blog post and a link to it so that they can see your information and grab the opt-in offer too.
Analyze Your Content
Start with the content that gets the most views – as long as that content is laser targeted toward your ideal audience. Try to match it with content upgrades that you’ve already created that fits with the subject matter, or create something new to help expand on the content and promote more understanding for your audience. When you offer multiple points of entry onto your lists via the content you already have, you’ll build your list faster.
Steady As She Goes
Think of the fable of the Tortoise and The Hare. The rabbit may jump all over the place and move fast, but the turtle is the one who makes sure and steady progress. Without distraction, he beats the rabbit. Be the turtle. You don’t need to do everything at once. Focus on your most read content, and developing entry points with opt-in offers to your audience that help them so that they can get on your list.
Develop a Habit
When you create new content for your blog, guest blog posts, articles – anything that other people will read, always add a content upgrade of some form to help your audience, add value to the content, and move them to your email list where you can educate and nurture them. It can be especially effective to place the link to your opt-in within your content, if you have a space to do it.

If you stay the course and follow your role model the turtle, you’ll create a lot of connections with your content that will create targeted opportunities and entry points to grow your list. Don’t try to create dozens of opt-ins to start, but, over time, make it your goal to create as many as you can so long as they make sense for your audience.

Repurpose, Reuse: Take a Blog Post Series and Turn it Into A Content Freebie Offer

Repurpose, Reuse: Take a Blog Post Series and Turn it Into A Content Freebie Offer

Have a blog series or two on your site already? You’re in luck! You already have a great content upgrade you can offer. If you don’t already have on, then develop an outline for a blog series and get started! This idea works with new or existing content and is a simple way to create more opt-in offers. Starting Fresh?

  • Write the whole series in one document just as if you were writing an eBook. Make the layout attractive and more meaningful by adding images, graphics, charts, infographics for stats and more. Turn it into a PDF to add as a content upgrade to each individual blog post in the series.
  • Create a landing page or signup form. YOu can use your autoresponder service, a regular page on your website, or upgrade to using software like Whatever you use, be sure to configure the integration with your email autoresponders software so that people are added to your list automatically when they download the freebie. In addition, you will use the landing page URL later.
  • When you reach this step, open the Word version and cut and paste the blogs into your scheduling system. Then attach the content upgrade by linking to the URL of the landing page. Be sure to call it out or draw attention to it so that the readers will notice it.

Starting with Existing (Old) Content?

  • Already have blog series or posts that can work as a series? Combine them together to create an attractive PDF. You can use a plugin for WordPress to help you create it automatically, or you can just cut and paste everything into a Word or Docs document first, make it look attractive, then export it as a PDF. Be sure that the pdf includes all the branding for your website.
  • You’ll need to create a landing page for your opt-in in this situation as well. A landing page makes it easier to ensure that all the technology that you use works together. Again, be certain to ensure that the lead magnet it’s connected to your autoresponder system.
  • Then, add the URL to any relevant content as an upgrade, again, ensuring that you highlight it in some way so that it’s noticeable to your prospects and customers. This is an excellent way of reusing any content that you’ve created already. It works best if you can choose the most popular content or series you’ve created.

Keep Things Simple The great thing about creating in content upgrades to help build your list is that it works. It’s not difficult, you don’t have to create anything new if you don’t want to. You can use content you already have, or you can create something new if you want (but you don’t have to). Don’t make creating content upgrades harder than it has to be. It only needs to be useful to your audience, relevant to what they’re consuming right now, and quick to read, understand, and put into use.

leave them wanting a little more

Leave them Wanting a Little More…

Always stay focused on the goal that, when you are focused on list building, the idea is to move everyone from everywhere else onto your email list. You want most of the in-depth content that you share to be either with your list members, within a content upgrade or opt-in offer, or one-on-one. Don’t share everything in your blog posts. The trick is to share useful information, but leave out a crucial step or tool that you know they need. That step or tool is going to make a very compelling lead magnet. To help you get the idea, here are some samples:

  • PDF Blog Posts – When you combine blog posts into a PDF file, add extra information. This way, even if they read the blog post on the site, they’ll want to download the upgrade to get that added extra information that will be that much more helpful to them.
  • Cheat Sheet – This is an easy one. Think of it as a list of things that you don’t want your readers to forget. Then, make it even more useful by linking every single idea or tool within the cheat sheet so that you make it even more useful to them. Don’t forget to using your affiliate links.
  • Checklist – If you write a blog post about how to set up your WordPress blog, create an additional useful checklist to help them through the steps. This allows you to point out and expand on any of the information you included in the post.
  • List of ResourcesAnytime you write any type of content there is always more to the story that could benefit from a fuller explanation. For example, if you wrote a blog post about hosting webinars, you could include a list of resources as your opt-in offer to help them host their own webinars successfully.
  • Video – Sometimes nothing can explain things as well as a video. If you have a recipe site, adding videos is a great way to get more views. But, why not make the video a content upgrade instead of adding it directly to the recipe post? This works great with super complex recipes that people really need to see the steps happening to get right. This will translate to many more email subscribers for you.
  • Printables – This is very popular with homeschool websites and coloring websites. Talk to your audience about a topic, but just go over the overview of the topic. Offer more in-depth guidance through a printable. This works great with knitting, sewing, or any type of craft where a printable with more in-depth instructions and examples as well as templates come in handy for your audience.

While sometimes you do want to write very in-depth blog posts, when you want to add more people to your email list, it’s imperative that you leave a little something out so that your reader has more questions and needs the download to answer them. This will help you grow your list a lot faster as it creates even more entry points to your email list.