Reach more Customers? Build Your List Faster by Tapping into Social Media

Want to Reach more Customers? Build Your List Faster by Tapping into Social Media

One of the best ways to boost traffic is to use social media as a means for promotion, engagement, and research. The truth is, the only effective way to build a targeted audience using social media is to share as much meaningful content with your audience as possible, while also engaging with them about the content. After all, they’re already there. Social media is just like this open air market – jammed full of people who are there because they want to see what’s happening. They’re already waiting for you to provide information to them that they need.

  • Make it Visual Always include a graphic when you share content on social media. People are far more likely to look at graphics. You can create an easy graphic using software like Canva of PicMonkey. Pair it with a compelling quote from the content to show readers why they should click through to read the content you’re sharing.
  • Make it Compelling On social media sometimes, people will not click through unless the headline fits their idea of something they want to read. Put the benefits up front in your headlines on the content you’re sharing so that when you share it on social media it pulls the headline and makes the reader want to click through.
  • Make it Relevant to each Social Media Channel Don’t share content the same way on every single platform. You’re not a robot. Instead, consider where you’re posting and tailor your posts accordingly. Make the images different especially since they aren’t all the same size, make the blurb a little different, and recognize for the audience the platform you’re using.
  • Make the Time Each platform collects stats for you to use about when the best time to share any given post is. Also, look to your own analytics to ensure that you’re sharing any content at the right time to get the most views. On some platforms you can share multiple times in a day, while others you might want to share fewer times in a week.
  • Make Conversation Your audience wants to be social and engage with you on social media. Ask questions related to the content within the share. That way, a discussion can happen right on your social media share calling more attention to the post. For example, instead of putting the link to the content on the top in Facebook, you can ask a question, include an image, and then link to the content in the discussion area. These types of links get more clicks because it seems like part of the discussion.

One more thought.You don’t need to share on all your platforms. In some cases, you’ll want to focus particular shares of content on one social platform over another. You don’t need to share all content on all platforms. If it’s relevant, share it. But if it’s not, don’t. It’s that simple. When you focus on sharing content with your audience where they already are, social media, you’ll get far more traffic to your content than you will if you don’t do this. Don’t waste the high value that social media engagement can provide to you. Are you overwhelmed with the idea of posting to social media? We specialize in social media management, and have actively managed successful social media presences for small businesses for nine years. Click HERE to set up a free consultation, and we’ll talk about what how we can help you grow your business.

Building Targeted Sub-Lists with In-Content List Building

Building Targeted Sub-Lists with In-Content List Building

If you’ve ever created an audience avatar or created a buyer persona, then you know how hard it can be to narrow down one specific person to focus the information you create on. But, even within that targeted audience persona, there are ways to target people even more directly. A good example to look at is thinking of who has purchased certain products you have or downloaded certain opt-ins. How can you go deeper? How can you go broader? Not Everyone is Interested in Everything The fact is, not everyone is interested in every single topic in a particular niche. Some of your audience may never take you up on your one-on-one coaching offers, yet they may take you up on a group coaching opportunity. It’s not that they’re not interested in your expertise. It’s just that one-on-one coaching isn’t for everyone. That’s where segmentation comes in – and in-content opt-in offers that laser target these sub-groups of people in your audience.
Check Your Tech
The way you accomplish this will depend on the type of autoresponder system you use. Let’s say that you have a PLR company and you create content for several niches. Obviously, your entire audience will not want every single type of PLR that you create. You would want to be sure to offer opt-in offers for each type of PLR that you create. So – you put them on the right list.
If you use software that uses tagging on segments, then everyone is actually on one big list and only segmented by the tags used that trigger certain campaigns to be delivered. With Aweber.com, you can use it to build sub-lists by creating a separate sign up form, but they are starting to implement some tagging so that you can go back in and segment after the fact, too.
Advantages of Segmenting and Creating Sub Lists
The advantage of segmenting and creating sub-lists is that you won’t be giving anyone on your lists information they don’t want or need. The fact is that some people get upset and will unsubscribe if they don’t want certain types of information. Once you get someone on your list you can market things to them that you don’t make using affiliate links. If they respond to the offers, move them to a new sublist. That way you can start sending more offers to the people who have responded positively.
When you use the technology you have, along with specialized laser-targeted opt-ins both in-content on your blog, in social media, and your email list you can create many different sublists so that you can curate, create, and offer them exactly what they need when they need it.
Use this idea to build super targeted lists. Segmenting your lists more rather than less, and you’ll know exactly what your subscribers want to know and need to know in order to be lead through your marketing funnel and make more purchases of the products you’ve created just for them.

be creative in changing up your opt-in offers

Variety is the Spice of Life… So Change Up Your In-Content Opt-In Offers

You know it’s true. People become blind to offers that look the same or are always in the same spot. That’s why sidebar sign-ups shouldn’t be the only way your audience can get on your list. The reason is that when people come to your site they’re not going to look at your sidebar most of the time. They’re going there to read your content.
Repurposing content and changing up the format helps make sure that you get more signups for your email list. Every now and then redo your signup forms to give them a different look. Change the call to action, or put the opt-in forms in different places as well as offering brand new lead magnets. How will you know when? Pay attention to your analytics.
When Signups Slow
You’ve created an amazing opt-in that worked great. You were excitedly sharing the content, getting tons of traffic and signups… and suddenly, you notice that it’s slowed down. Double check to be sure that you haven’t stopped promoting the content. Then compare the sign-ups to the page visits. If conversion rates have truly gone down, it’s time to change something.
When Traffic Slows
A slowdown in traffic can be the reason your signups have slowed, too. That means it may have nothing to do with the lead magnet at all, but rather your audience has lost interest in the topic, or you’re not sharing it enough. Try sharing more, change up the headline, pull some stats from it to see if you can increase traffic again. Sometimes paying for traffic via a boost Facebook Post can help.
When Email List Members Stop Converting
Your email list members will get bored. If you’re sending the same types of emails and they’re not getting a response — think of ways you to shake it up! Try different subject lines, combine offers to make them even more valuable, or just change up the colors. It’s your job to use your audience’s language, pain points, and your solutions to get them the information that they need.
When It’s Time to Update…
Let’s face it. Sometimes an opt-in offer needs to be updated because the information is old. This can happen even if the content you attached it to is evergreen. Maybe you provided a resource list that included software, and your preferences change. In that case, you’ll need to update any information that includes resources that either no longer exist or that you don’t use anymore.
Remember – create key buyer personas and keep them forefront in your mind. There is nothing else that will help you as much to develop even more targeted content for your audience. When you really know your audience, you will create better content, better opt-ins, and better products that will make your audience excited about what you have to offer next ending the problem with content and opt-in blindness.
Would it help to have some fresh eyes take a look at your opt-in? Click HERE for a free consultation.

Check your Stats! Figure Out What’s Working and What’s Not.

Check your Stats! Figure Out What’s Working and What’s Not.

Nothing is ever completed properly in marketing without studying your analytics. You don’t truly know why you experience success (or failure) without looking at the stats and understanding what they mean.
Lots of Click Throughs to Post but No Conversions
Sometimes you’ll do great getting traffic to a post, but no one converts. Go into your analytics and find out how many people are really reading the post. Use heat maps to see where they’re looking on the post. The point is, you want to look at all the analytics to try to figure out what is going on, why it’s happening, and how to improve.
Often when you get a lot of click-throughs but no conversions, it’s because the opt-in isn’t right for this particular audience. But sometimes it’s because the opt-in isn’t apparent to the reader. Is the opt-in obvious to the reader? Do they understand the benefits of getting opt-in? Do they know that the opt-in solves a problem they have? Change it up to try to improve these aspects of the opt-in. Then, check your stats again in a couple weeks.
No Click-Throughs
Sometimes you’ll share content on social media and no one even seems to notice it. Or they might like it on social media, but no one is clicking through.
Why not? What’s going on?
Check the link to ensure it works, if the technology is working, work on the headline to ensure that it focuses on benefits to the readers and doesn’t look like clickbait.
Try sharing the content at different times with different images and blurbs. Make a post about the content and share your feelings about the content and why it’s important and how it will help your audience on Facebook, then share the link to the content in the comments instead of sharing it directly.
Click Throughs, Conversions for Opt-in, No Sales
If you’re transferring people onto your email list through your in-content opt-ins but you’re still not making sales when you promote a solution to your list, look at the stats. Find out when people are opening your emails, when they’re unsubscribing, and how it all fits together.
If a lot of people unsubscribe when you share a certain type of content, stop and reassess whether the people on that list needed what you promoted or not. Maybe they really weren’t your right audience, or maybe the offer was off the mark. It’s up to you to do some in-depth research to find out which and then adjust accordingly.
Are your pitches too salesy? Do your pitches match the audience on that list? Are you spending enough time giving good solid information to educate and nurture your list before you make a huge sales pitch? Are you sending emails often enough? Too much?
The only way to know is to look at the analytics and study the stats.

Dressing up Your Opt-ins:

Dressing up Your Opt-ins: Text Links? Plain Text Opt-Ins? Opt-In Forms? Oh, my.

There are several ways you can present in-content opt-ins to your audience. You can use text links, plain text opt-ins, and graphic opt-in forms. It’s up to you how to do it, and you should probably use all three types to find out what works best for your audience. In any case, the best way to start is by creating a landing page for each opt-in that you create.

  1. Text Links When you use a text link this means that you create anchor text for the link that makes sense. You see this all the time on menu options, when linking to a blog post, or other internal content. This is also a great way to deliver opt-in options. To use a text link, first create a landing page for your opt-in offer. That landing page is attached to your email list and signs up people for your list when they provide their email addresses to you. We recommend always using a double opt-in. This can be configured depending on the software you use. (Pecan media Services uses – and recommends MailChimp.) An example of this is mentioning the opt-in within the post. For example, you might say something like, “…for more information you might want to check out this freebie about this topic I know you need to know that I’m offering. Then link the URL of the landing page to the words about the topic.
  2. Plain Text Opt-ins These types of links just look like hyperlinks and don’t use anchor text. Sometimes you may want to do this on social media, in text-based email messages, in the video, or even right in a blog post because it can be more transparent (or seem that way) to some of your audience. A great way to do a plain text link is to use software such as tinyurl.com or another way to make the link look pretty but still goes to the freebie landing page. Then just share the link within the content you create and tell them to go to this link for the information that they need expressing the benefits of doing so.
  3. Graphic Opt-in Forms You can create beautiful opt-in forms using either landing page software or your autoresponder software to accomplish it. You can even attach forms to links so that when they hover over anchor text the form pops up. The possibilities are endless. Consider using a graphic form that pops up, pops under, slides over, or is within the content white space of your article, blog post, or other content. This will stand out a lot. It should provide the information that’s on the landing page but work as a landing page too. Using a popup or pop-under form is way where they don’t have to leave the page and can simply fill out the form which once done will take them to the download page or it might deliver a double opt-in message first that then provides a link to the download page.

These various choices of presenting a way to sign up for your list are all great options to use and you should use all of them at different times. What ways do you think you can use these options for presenting your subscription opt-ins to your audience?

5 Best Practice Tips when Using Pop Up Forms for In-Content List Building

5 Best Practice Tips when Using Pop Up Forms for In-Content List Building

Using pop up forms as part of your in-content list building is a great way to get more sign-ups. Many people say they dislike popup forms, but the facts when looking at the data show that popups convert more than other types of forms. This is true so long as the information you’re offering is well targeted to the audience and traffic you’re bringing to your website.
A pop-up form is just a little bit of code that you can create by using landing page software (or, in some cases, your autoresponder software). Some options to consider include Leadpages.com for landing page software. This integrates with many types of email marketing autoresponder software (such as Aweber.com) but they also have an email option with their service called Drip.com. These are just some options to help you create a pop-up form. Remember, you may already have what you need.
Pop up forms can be placed sitewide or be page specific. It is recommended that you use both types of options. Having a sitewide opt-in offer is a great way to capture people who come to your site’s homepage directly, and a specific freebie should be offered based on each page’s content. Doing this with a popup is an effective way to capture your audience into your email list with the right offer.
Here are some best practices to use when incorporating pop up forms as part of your in-content list building.

  1. Be Bold & Clear – Don’t try to make the pop up hidden. Instead, make them beautiful with color, good graphic design principals, and with a clear offer. Think of it as an advertisement for your opt-in offer and not just as a pop-up form. Make the message and the intent of the pop up clear by keeping it simple but hard to ignore.
  2. Make it Mobile Friendly – Responsive design today should be automatic but there is still some technology out there (and templates) that aren’t responsive and will not look right on mobile. Double check how the pop-up form looks on various devices and make sure it works. Today, more people are using mobile devices than personal computers to do things online.
  3. Keep it Branded – Be very consistent with your branding on all your forms. It’s important because for example if it’s an exit popup you want there to be no mistake that it’s a pop up from you. Branding can consist of fonts, colors, and other aspects of your website. Make each pop up look like it belongs to your site and isn’t an afterthought.
  4. Use the Right Tools – There are great tools out there that will make your pop up forms look better and even work better to deliver the opt-ins seamlessly to your audience. The right software, plugin, and systems will make it all easier for you and more effective too.
  5. Make it Easy to Say No – Don’t hide the exit button from your audience. When you use pop-ups, while you want them to be bold and clear, you also want them to make it easy for your audience to say no so that they don’t become irritated by the pop-up and then leave your site.

Remember: always test everything. Conducting A/B testing is a great way to try different headlines, colors, calls to action to find out what works best for your audience. And always — make sure that the information you show on the popup is honest, direct, and easy to understand regarding the benefits of downloading the opt-in.

Five Tips to Grow Your List Inside Your Email Content

Five Tips to Grow Your List Inside Your Email Content

A great way to grow your email list (and often overlooked) is to ask your current list members for help. Occasionally, add to your email messages encouragement to your list members to tell their friends about your offers. Be clear that you’re asking them to do it by telling them what to do and how it benefits them. Remember, “Birds of a feather flock together.”
The fact is, pretty much anyone on your list knows at least one other person who also needs the information that you’re providing to your list members.
Here are some ways to use your email list to grow your email list.

  • Run a Look-a-Like Audience Advertisement When people sign up for your email list you can download all the addresses, then upload them to Facebook and market one of your opt-in offers to people who look like your audience. You can also market to their friends by using Facebook Ads targeting choices.
  • Add a Sign-Up Button to Your Email Why not? That might seem like a strange thing to do, but if you add a sign-up button in an email message that is also an offer of a freebie opt-in that your list members can share with their friends, they’ll feel good about giving it away to people they know. Make the signup button very clear with the benefits to them and their friends.
  • Add Social Share Buttons to Each Email Another way to grow your list inside your email content is to add social share buttons to the email message. That way your list members can easily click to share it on Facebook, Twitter, LinkedIn and other social media sites. This is a great way to get the word out because once it’s on social media, it will be shared often by others, too, just because their friend shared it.
  • Incentivize Your List to Share You can incentivize list members to share by inviting them to join your affiliate or referral program too. Many people would love to earn a little extra money by promoting your information to their friends and family and some might even want to start a full-time business promoting you when they have good connections. Encourage all your list members to join your program by sending a notice to the list inviting them.
  • Send a Survey A great way to start the sharing process is to send them a survey to share with their friends and family that offers an opt-in based on the results of the survey. Then make it shareable with just a click to their friends. Once they click share, they should be taken to a landing page with their gift for sharing.

Remember that when you make it easy for your list members to share your offers and messages via email and social media, you can capture more list members via their friends.
Entice them with special bonus offers if they get people to sign up, set up a referral or affiliate program to incentivize them monetarily too.

epic content can be cornerstone content

5 Steps to Create An EPIC Content Page (and Opt-In Offers to Match!)

Epic content, also called long-form content, cornerstone content, and in-depth content, is content for your website or blog that is longer than average. Epic content often serves as a resource in and of itself. This type of content will make your audience think, inspire them, and can even change their lives. The content needs to create value and be useful. To create amazing epic content, you’ll need to ensure that you know your audience well, understand your competition, and know your overall mission for your business.
Epic content must be well researched, thorough, valuable, unique, and still be targeted to your audience in a very narrow way. The great thing is, you can create epic content by repurposing content you’ve already completed, and then writing a long-form blog post surrounding it, linking to each individual post on that one page.
Steps to create your Epic Content Page:

  1. Combine Previously Created Content If you have content in different categories on your website already it might be perfect to combine into epic content. Look for a combination of how-to posts on the topic or posts that leads them through a process. Look for any content that you have that can be combined well into one blog post and linked to.
  2. Create a Resource List Blog Post Even if you must plan a blog series, create the blog series, or find the blogs that you already made and create one long blog post that introduces each blog post and links to each blog post in the series. For example, if you have a lot of beautiful free information on your blog, it will help them find the important content.
  3. Optimize Your Epic Content Once you’ve created the epic content, take the time to optimize it. Develop an amazing headline, as well as make use of header tags. Use all the on-page SEO rules that you can incorporate that will help this content look it’s best. Add images with alt tags, a good meta description, and use white space to your advantage too.
  4. Develop a Highly-Targeted Opt-in Offer Based on the topic of the epic content that you create, develop a highly-targeted opt-in offer. Make sure you put it in a pop-up, as well as within the content calling it out so that your readers don’t miss it.
  5. Promote Your Epic Content The biggest key to making epic content work is to promote the epic content as if it’s your best product you’ve ever made. After all, it is your hard work and it is very valuable to your audience. They need this content and they’ll be happy to sign up for even more information once they understand that you’re an expert and thought leader via the cornerstone content that you create.

The best way to position this type of epic content is to put it on a page with few other distractions. As with a landing page, do not have any sidebars that could distract the reader. Use images, headings, and white space to lead the audience through the information.

Invite Your Audience To Connect Via Email On Your About Page

Invite Your Audience To Connect Via Email On Your About Page

Did you know that the about page is one of the most visited pages on your website? Sadly, it’s also one of the most underutilized pages on all websites. It’s the perfect page to promote your email list via an opt-in offer. This opt-in offer should be laser-focused on new visitors that are your ideal audience members based on the research you’ve done for your ideal audience. Use your about page to build your list with these steps:

  • Step #1: Develop the Content with Your Audience in Mind Your about me page is really about them. Every story you share with them on that page should be with the audience in mind. It’s a great page to tell the story of how and why you do what you do (for their benefit) focusing on benefits over features. To link to blog posts that explain what you do more and show off your expertise. Remember to invite them to join you to get to know you on your email list.
  • Step #2: Create an Opt-In Offer for The Page When you create your opt-in offer on the about page it needs to be more like a sitewide opt-in that is focused on your ideal audience member and first-time site visitors. It can help to create an audience persona or avatar to help keep your focus. A good opt-in that works sitewide is a resource list such as software, apps, and items you recommend to your audience or a checklist that helps them do something themselves.
  • Step #3: Create the Landing Page or Sign Up Form Once you have the offer made, you can create a landing page for it, a download page, and the sign-up form. You can use software like leadpages.net and drip.com, but if you may also be able to set this up easily on your current site. You could also make a popup appear only to first-time visitors to your about page, presenting the freebie as a gift for new visitors.
  • Step #4: Create the Follow Up Autoresponder Series Never forget to create a follow-up autoresponder series for each of your freebies focused on the type of audience member who is going to download the opt-in. In this case, it’s first-time visitors. Use this opportunity to present the link to the free gift, asking them to share it with their friends, and also following up to find out how they like the freebie and if it’s helping them.

When you optimize this page for new visitors making it all about them you’ll get more sign-ups and they’ll think that you can read their mind too. Remember to focus on the benefits to your new visitor that you offer through your products, services, and information. Additionally, focus on building a relationship with them right away. After all, that’s how you keep your list growing with super targeted people who want and need what you offer.