One of the best ways to boost traffic is to use social media as a means for promotion, engagement, and research. The truth is, the only effective way to build a targeted audience using social media is to share as much meaningful content with your audience as possible, while also engaging with them about the content. After all, they’re already there. Social media is just like this open air market – jammed full of people who are there because they want to see what’s happening. They’re already waiting for you to provide information to them that they need.
- Make it Visual Always include a graphic when you share content on social media. People are far more likely to look at graphics. You can create an easy graphic using software like Canva of PicMonkey. Pair it with a compelling quote from the content to show readers why they should click through to read the content you’re sharing.
- Make it Compelling On social media sometimes, people will not click through unless the headline fits their idea of something they want to read. Put the benefits up front in your headlines on the content you’re sharing so that when you share it on social media it pulls the headline and makes the reader want to click through.
- Make it Relevant to each Social Media Channel Don’t share content the same way on every single platform. You’re not a robot. Instead, consider where you’re posting and tailor your posts accordingly. Make the images different especially since they aren’t all the same size, make the blurb a little different, and recognize for the audience the platform you’re using.
- Make the Time Each platform collects stats for you to use about when the best time to share any given post is. Also, look to your own analytics to ensure that you’re sharing any content at the right time to get the most views. On some platforms you can share multiple times in a day, while others you might want to share fewer times in a week.
- Make Conversation Your audience wants to be social and engage with you on social media. Ask questions related to the content within the share. That way, a discussion can happen right on your social media share calling more attention to the post. For example, instead of putting the link to the content on the top in Facebook, you can ask a question, include an image, and then link to the content in the discussion area. These types of links get more clicks because it seems like part of the discussion.
One more thought.You don’t need to share on all your platforms. In some cases, you’ll want to focus particular shares of content on one social platform over another. You don’t need to share all content on all platforms. If it’s relevant, share it. But if it’s not, don’t. It’s that simple. When you focus on sharing content with your audience where they already are, social media, you’ll get far more traffic to your content than you will if you don’t do this. Don’t waste the high value that social media engagement can provide to you. Are you overwhelmed with the idea of posting to social media? We specialize in social media management, and have actively managed successful social media presences for small businesses for nine years. Click HERE to set up a free consultation, and we’ll talk about what how we can help you grow your business.