Dressing up Your Opt-ins: Text Links? Plain Text Opt-Ins? Opt-In Forms? Oh, my.

There are several ways you can present in-content opt-ins to your audience. You can use text links, plain text opt-ins, and graphic opt-in forms. It’s up to you how to do it, and you should probably use all three types to find out what works best for your audience. In any case, the best way to start is by creating a landing page for each opt-in that you create.

  1. Text Links When you use a text link this means that you create anchor text for the link that makes sense. You see this all the time on menu options, when linking to a blog post, or other internal content. This is also a great way to deliver opt-in options. To use a text link, first create a landing page for your opt-in offer. That landing page is attached to your email list and signs up people for your list when they provide their email addresses to you. We recommend always using a double opt-in. This can be configured depending on the software you use. (Pecan media Services uses – and recommends MailChimp.) An example of this is mentioning the opt-in within the post. For example, you might say something like, “…for more information you might want to check out this freebie about this topic I know you need to know that I’m offering. Then link the URL of the landing page to the words about the topic.
  2. Plain Text Opt-ins These types of links just look like hyperlinks and don’t use anchor text. Sometimes you may want to do this on social media, in text-based email messages, in the video, or even right in a blog post because it can be more transparent (or seem that way) to some of your audience. A great way to do a plain text link is to use software such as tinyurl.com or another way to make the link look pretty but still goes to the freebie landing page. Then just share the link within the content you create and tell them to go to this link for the information that they need expressing the benefits of doing so.
  3. Graphic Opt-in Forms You can create beautiful opt-in forms using either landing page software or your autoresponder software to accomplish it. You can even attach forms to links so that when they hover over anchor text the form pops up. The possibilities are endless. Consider using a graphic form that pops up, pops under, slides over, or is within the content white space of your article, blog post, or other content. This will stand out a lot. It should provide the information that’s on the landing page but work as a landing page too. Using a popup or pop-under form is way where they don’t have to leave the page and can simply fill out the form which once done will take them to the download page or it might deliver a double opt-in message first that then provides a link to the download page.

These various choices of presenting a way to sign up for your list are all great options to use and you should use all of them at different times. What ways do you think you can use these options for presenting your subscription opt-ins to your audience?

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