Welcome – And Why You Should Get Them On Your List First
One of the most important things you’re going to do for your business is to build your email list. When people tell you that, “the money is in the list” they’re not just using keywords. They are speaking truth. Think about it: when you build an email list you have access to your audience 24 hours a day, 7 days a week, 365 days a year and – most important – you own the list.
Why List Building?
It’s (really) this simple: Having a strong email list allows you to increase your income at virtually anytime…
- if you understand your audience fully,
- if you know their problems,
- and if know great ways to solve them.
Remember the old school address books? Your list is like an address book made up just of customers or clients. They might be current clients, prospective customers, or both. Imagine having a little book where you could directly give someone a call – someone who has already told you they’re interested. What if you could “call” (or email) them all at once about a product that they want? That’s your list.
But, you need to do it right so that only targeted list members are lucky enough to make it onto your list because you choose only the right products and right services to market specifically to them while also providing a lot of value outside of what you sell to them.
What This Challenge is About
This challenge is about using cornerstone content to build your email list with in-content opt-in offers, sometimes also called content upgrades. Cornerstone content has other names such as “epic content” and “pillar content”. In a nutshell, it’s in-depth but broad content that covers a lot of material and helps bring your audience to you, keep them on your site, and educate them about the things your audience cares about. By keeping it broad you give yourself more opportunity to include in-content offers to build your list.
Why List Building Needs to Be a Priority
When you make list building a priority – when you actively work to get your audience on your email list – you can bring them back to your site again and again while you also make offers, educate them, and provide a lot of value to them without having to constantly chase customers. People who sign up for your email list, assuming they’re targeted and your offers are consistently great, can also help you spread the word about new offers helping you get more buzz.
How Content Plays a Role in List Building
Content is the foundation of everything. It’s content that brings people to your website, and it’s content that they’ll download onto their computer when they get on your email list, and it’s content that you’re going to send in email to add value to their lives and make offers that help them solve their problems.List building is so important that you should think of it as your main goal when working on marketing, brand awareness, and adding value to your audience. Your website may be the hub of operations, but your email list is the foundation for the longevity for your business.
Still working on your list? Not sure how to get started? Click here to get our comprehensive guide to building your list.