In-content list building is not only a powerful strategy, it’s so versatile. You can use in-content list building via your social media platforms, too. In fact, you should be using every method you can to get more people to sign up for your email list. Your email list is your own gold mine. No one is blowing smoke when they tell you that you need an email list. It’s a money maker if you build it with targeted subscribers who choose to be on your email list.
You can give yourself a raise whenever you want to if you have a targeted, engaged, and active list. Building it via the content you share on social media is a great addition to ensuring that you’re also creating excellent content on your blog.
Follow these tips to get the most of your social media list building efforts:
- Update Your Social Media Profiles – Most social media profiles enable you to put links in them. Include links to your opt-in landing pages, especially if you’ve created custom links that give the audience an idea of what’s included. Some people create a special landing page for each audience to increase conversion rates.
- Use the Right Technology – Today there are many automation software programs that you can use to help increase the effectiveness of your social media marketing activities. While you want to avoid trying to automate engagement, automating posting of your blog post content, and other promotional content is a great idea. At Pecan Media Services, we have experience with MavSocial, Hootsuite, Post Planner, Tailwind, Buffer, Co-Schedule (which we love) and more… but our go to is Meet Edgar. (This is an affiliate link.) We firmly believe that Meet Edgar gives more for our subscription money than any other program out there.
- Use Direct Calls to Action – Don’t be shy about promoting your opt-in offers on social media anytime you want. Tell them directly to “get this free offer” or you can also share each blog post that you publish that has the free offer mentioned within it.
- Use Automation Features in Facebook & Messenger – Some of this technology is new so the jury is still out about it. But, so far, the results people are saying they’re getting is compelling, so you may want to consider the automation features that Facebook offers business pages. Look under Settings to automate responses to your audience through messenger. You may also want to look at the scheduling features on Facebook for sending messages to an entire group.
- Share More Than Once – Don’t share anything just once on social media. Share with various headlines, change up the teaser, switch the images, and share each promotion more than once throughout any given day. Plus, if it’s evergreen, share it periodically throughout each week, month, and year. (Hint: Meet Edgar does this automatically, and will even generate multiple versions of a post for you. Less time typing? Hooray!)
- Test & Track – Use all the data ! Platforms like Facebook provide you 100% access to incredible insights (statistics) on your audience. Use that information! See who your audience is. Are they who you think they are? Now, use that data to find out if you are progressing as you wish. If something’s not getting results, stop doing it. Change it up if you must, but seriously, consider dropping it. If anything – anything – seems to be working, do more of that. Don’t go through motions because you think you should. Decide what you should do by observing what is producing the results you want.
By using every social media platform that your audience hangs out on, you’ll start to see bigger results in your list building efforts. Using software to help automate some of this will also help you get more done. Start with one or two social networks, then increase one at a time as you perfect your promotions, marketing, and offers.
If you don’t have eight arms and all day to get things done, you need to Meet Edgar. Curious? Click here to set up a free 30-minute consultation. We’ll set up a Zoom call and show you how we use Meet Edgar to get real results on social media without spending all our time parked in front of a computer – or spending all our money.