In-Content List Building With Video

If you enjoy using video, you’ll be thrilled to know that you can also build your email list using video. It doesn’t matter if your video is on Facebook, YouTube or another platform. And, this strategy works whether the video is live or a recorded event. You only need three things:

  • The audience
  • The offer, and…
  • A way to deliver the offer to your audience.

Create a Dedicated Opt-in Offer Page
First things first: create a dedicated opt-in page. Don’t make the page too long but do sell the benefits of the freebie to the audience. On this page, Describe the problem, why it matters, and how the freebie will solve that one problem – and do so quickly.
Make the Link Simple to Say, Spell, and Remember
When you create the opt-in page, consider how the URL will look and whether it will be easy to say. In some cases, if you’re using certain software it’s going to create a really ugly link. On one had, this is good because it hides this freebie from search engines and freebie seekers just searching for things online. On the other hand, it can be hard to talk about in a video. You can use software like or via the upgraded Yoast SEO to create short links that are easy to say, spell, and remember.
Talk About the Opt-in During Your Video
When you record your video, make sure to mention your freebie several times. Mention it more than once because – let’s face it – people forget. Mention it in the beginning, in the middle, and at the end of your video to be sure that they heard you and realize the importance of the freebie.
Add Clickable Links to Your Video
Using editing software, add links to the video itself. Create links that pop up on the video each time you mention it so viewers can just click through to the freebie offer. Make the link go to a new page so that they don’t lose track of your video. Get creative with cute callouts so that the links are noticeable.
Add Links in The Description Area
Don’t forget to add the links to the description area of the platform where you have uploaded the video. One tip for Facebook videos: If you upload a video on Facebook or do a Live event on Facebook, put the link to your opt-in within the comments, not in the description area. This is a quirk specific to Facebook and will help your video get more shares. Using this process will also ensure that you can boost the post without issues if you choose to.
Add Links in Your Profile
It’s always a good idea to add any current freebie links to your social media profile areas. Each social media platform is different, so be sure to check. A prime example is on Instagram. You can only put one link in your profile area. It’s important to know what you want to promote when you only get one link.
Final thoughts: leave no stone unturned when it comes to promoting your freebie. You’ll get a lot more opt-ins and grow your list faster by using all of these methods.
Did you find this article helpful? Click here to get our full guide, a comprehensive volume on everything you need to know about list building.

Leave a Comment